What sets us apart from other publishing networks is our meticulously high standards and our “quality over quantity” outlook; we’re dedicated to providing the best possible content on each topic for our readers.
We achieve this by using our five-step approach:
- We thoroughly research, analyse and understand a topic or subject before we write about it.
- We always cite trustworthy sources when applicable.
- We always remain neutral and unbiased.
- We deliver the content in an understandable and easily-readable format.
- We have a senior editor review and fact-check the finalised content prior to publishing.
Quality over clickbait
Everything we write, every post we make, is produced with you in mind. Our job is to provide reliable information to regular people so they can make more educated choices in how they spend their hard earned money. We will never engage in clickbait or sensationalised content.
The internet is polluted with attention-grabbing headlines and misleading tag-lines designed to intrigue users into clicking links for the purpose of making a profit at the expense of serving accurate information. We pledge to never engage in this type of activity.
Earning your trust
There’s a lot of skincare content online and we understand that the sheer volume of information can be both confusing and overwhelming. Our aim is to earn your trust and solidify ourselves as your go-to reliable source of skincare knowledge, so you can better navigate the web with a refined sense of confidence.
Our content is produced without bias and is completely neutral. Never will we put forward our personal opinion as being objective fact. We strive to give you the information you need in a concise and effective manner so you can make more informed choices along your skincare journey.
We conform to AWG’s exemplary standards
We understand that you have come to our site to gain a broader sense of knowledge about the skincare industry. This isn’t something we take for granted, and we adhere to AWG’s impeccably high standards to best serve you.
We strive to be fair, balanced, unbiased and honest. We firmly believe these things will not only build much needed trust between you and us, but also help to inspire others in the skincare world to adhere to similar standards.
Our hiring policy ensures that only qualified people with unquestionable integrity are allowed to work for us. We undertake extensive vetting when employing new team members, and we continuously challenge our workforce to make sure they are keeping to the very high standards they have pledged to set.
All content is checked, double checked, and triple checked for accuracy and quality. We take our role in the industry seriously, and our fantastic work team reflect that in everything they produce.
Staying ahead of the curve
We are driven to provide you with the most relevant and up to date information possible. The skincare industry is constantly changing and evolving with the times, and we understand that we need to keep our eyes peeled on all the moving cogs in order to stay ahead of the curve.
This is why we regularly take the following steps;
Step 1: content audits
We’re always looking back over our previously published content and evaluating whether it needs updating. We do this once a quarter. We will update product information, brand information, and certain terminology to make sure every published post is as accurate as it can be.
Step 2: residual brand vetting
On a quarterly basis, we will do a comprehensive review of the brands we have showcased on our platform to make sure they still comply with our policies. Brands change all the time, so we need to be on top of that.
Step 3: listening to feedback
The customer is always right, as they say. If we receive credible reader feedback about our website, platform or editorial decisions, we promise to always take it seriously and fully evaluate our practices. If we decide that any of our content needs updating or changing on the basis of such feedback, we will do it.
We cite external experts when needed
We’re fully aware of our strengths and where we need to defer to outside expert opinion. Our content producers are seasoned professionals with years of experience, but there are areas where we admit we are not an authoritative body.
For example, we do not claim to have any professional experience within the medical field. None of us are healthcare experts, and so we will never recommend any product or brand that is marketed as a medical solution to a certain issue or condition. We trust the experts in their respective fields. Certified doctors and scientists are the ones who should be consulted for medical topics.
Our focus is on commercial skincare products, ingredients and brands. You should speak to your doctor if you have any specific health concerns.
Prioritising diversity & inclusivity
Skincare is for everybody. All AWG collaborative brands are passionate about promoting an all-encompassing diverse and inclusive culture. We are determined to give marginalised voices the platform to say their piece.
Honesty is the best policy
We pride ourselves on being open about everything. We run our platform with openness and objectivity. We have no favourites here and no hidden agenda. All advertisements in all forms on our platform are clearly disclosed.